Content

• Steps
• Method 1 of 4: Google Trends
• Method 2 of 4: Wordstream
• Method 3 of 4: Google AutoComplete
• Method 4 of 4: Site Analytics

This article will show you how to find popular and trending keywords using free tools on the internet. Keywords are used in internet marketing to improve search engine optimization (eng. search engine optimization, SEO), creating meta descriptions and updating social networks. Identifying the most popular keywords at the moment can help improve the effectiveness of your marketing strategy.

Steps

Method 1 of 4: Google Trends

1. 1 Go to: https://trends.google.com/trends/?geo=RU. Google Trends is one of the most reliable services for getting up-to-date information on what the global community is interested in. Several tools can be used to identify keywords.
2. 2 Open the menu ☰ in the upper left corner of the page and select Analysis. This page provides information on the popularity of keywords over a certain period of time. Scroll down to find two columns of keywords: Search Topics and Search Terms. Specific popular keywords are displayed in the "Searches" column on the right side of the page.
   • To find keywords related to another keyword or topic, enter the word you want in the Add Search Query box at the top and click ↵ Enter or ⏎ Return... Popularity information for that keyword, as well as related keywords, will appear in the Related Searches column.
   • To display results only for a specific location in the world, expand the menu labeled Worldwide and select a region.
   • To limit your keywords to a specific time period, expand the 12 Months menu and select a different time period.
   • To see keywords that match a specific topic, expand the All Categories menu and select a topic.
   • To display keywords from specific Google services, such as YouTube and Google Shopping, expand the Web Search menu and select a different section.
3. 3 Open the menu ☰ in the upper left corner of the page and select Popular queries. This page shows the top search trends over the day based on data collected by Google. The number of searches for the keyword is displayed on the right side of the row.
   • Click the down arrow next to the number of searches to find related keywords in the Related Searches section.
   • Scroll down to see popular trends from yesterday. Scroll down to see the data for the rest of the days.
   • To see the results by country, expand the countries menu in the blue pane (where your current country is listed) and select a different country.
4. 4 Press Search trends now on the blue bar at the top of the page. It displays hourly updates on the popularity of various keywords in the last 24 hours.
   • Click on the down arrow in the far right corner of the row to see a graph of the keyword's popularity.
   • Expand the All Categories list and select which category queries to display.
   • To see the results by country, expand the countries menu in the blue pane (where your current country is listed) and select a different country.

Method 2 of 4: Wordstream

1. 1 Go to: https://www.wordstream.com/keywords.Wordstream's free keyword search tool can help you identify which words and phrases will benefit most from your ad campaigns.
   • If you are using a third-party web browsing add-on such as Privacy Badger, you will need to disable it in order to use this tool.
   • The WordStream tool is free to use up to 30 times. If you've already wasted all your requests, find an alternative to this site, like https://www.wordtracker.com.
2. 2 Enter a keyword or phrase in the search bar. This is the first box in the blue bar under the heading "Free Keyword Tool".
   • If you want to narrow your search results, set up filters using the Choose industry and Select Country menus.
   • To see how well the keywords are on your site, enter your URL in the search box.
3. 3 Click on the orange button Search (Search). A few keywords will be displayed to help you target your marketing campaign.
4. 4 Do up to 30 free keyword research. Write down new popular keywords that will enable you to develop more effective Pay Per Click (PPC) ads and take appropriate SEO measures.
   • The WordStream tool is especially effective when working with PPC ads, as it lets you know which keywords people are using to find and buy products. By ranking your queries by popularity, you can significantly improve the effectiveness of your PPC ads.

Method 3 of 4: Google AutoComplete

1. 1 Go to: https://www.google.com. One of the easiest ways to find keywords is to use the autocomplete feature of the Google search engine.
2. 2 Start typing your search term. As you type, Google will start displaying popular searches that are related to yours.
   • Look for the "top" high-frequency keywords. These are the most popular queries. As a rule, these are broad and general definitions, and the payment for PPC banners for them will be the highest.
   • Also pay attention to low-frequency queries that relate to your site or products. They usually consist of 3-5 terms or words. People use these queries to search for a specific product. PPC banners for such compound keywords are cheaper because the number of searches is usually lower, which is why this technique is used in targeted marketing.
3. 3 Remove the search term from the search bar and try another one. Unlike other tools, this one can be used to search for keywords an unlimited number of times.

Method 4 of 4: Site Analytics

1. 1 Ask your web administrator what analytics software your site is using. If you've assigned someone else to run your site, they'll be able to tell you where to find your site's analytics. They help you find out what terms people are using to find your site.
   • If you're using WordPress.com, Jetpack has an automated analytics tool as well as a simple data visualization tool that can be found in the main dashboard of the site.
   • If you are not yet using programs to analyze your website traffic, start doing it right now. Sign up for a free Google Analytics account and place the appropriate code on the website pages to track traffic throughout the day.
2. 2 Find the keyword section in your analytics program. Most programs will provide you with a list of the most popular queries that were used to get to your site.
3. 3 Follow this list of popular keywords. If a keyword is driving you traffic, keep using it for SEO and PPC ads. After implementing your keywords, pay attention to how these changes have impacted the popularity of your site.
   • Popular searches for a specific region change every week. After the launch of PPC advertising and the introduction of optimized low-frequency phrases into the content of the site, popular queries may change.
   • If popular search phrases are generic, you might assume that using such a term or phrase would be more effective for PPC marketing, but the competition in this area is very high. In this case, to increase popularity, you should track secondary keywords and create better content in order to influence the ranking of your resource in search engines.