Content

• Steps
• Tips
• Warnings

The quality of the flyer depends on the amount of attention it can attract. Event flyers should stand out especially as they tend to compete with many other flyers. This article will focus on ways to get you closer attention to an event.

Steps

1. 1 Walk through the points of accumulation of many leaflets. It is best to go to a place where event flyers are posted; Laundry is not a viable option as it mainly contains ads for babysitting, cleaning and appliances for sale. Look through the flyers and check the ones you like the most. Take a good look: what made these flyers grab your attention? Keep this in mind as you follow these steps.
2. 2 Use the largest paper size your printer can handle, or the largest expansion your printer can afford. Size matters, especially among the crowd of other flyers.
3. 3 Use bright colored paper. Neon paper will get the most attention, but color can overshadow text or images. Consider choosing a color that is bright but soft enough to contrast with a darker color (like sky blue). Or, if you do stick to neon coloring, use a darker color for text and images.
4. 4 Pick a picture that stands out. The choice of image depends on your audience, but no matter what, make sure it has enough contrast and saturation to “stand out”.
5. 5 Use simple bold fonts. Fancy fonts can look good on your computer and look good on a flyer or some other type of brochure, but they are difficult to read from a distance and difficult to photocopy properly. Choose simple, bold, easy-to-read fonts that won't distort after being copied 150 times.
6. 6 Avoid clutter. It can be tempting to fill every square inch of your flyer with words and graphics, but sometimes the "spaces" around your headlines and images will help make them stand out better.
7. 7 Make sure the flyer can be seen from a distance. Check it out: hang up the flyer and take 4-5 big steps back - you should be able to read the headline at that distance.
8. 8 Post your flyers in advance at least a week before your event. This will ensure that the flyer is posted early and will help promote the event in the early stages. Check local flyers later and re-post them if necessary.
9. 9 Plan any big events a month or two before you start handing out your flyers to make sure everything has been thought out.

Tips

• If you create flyers often, pick a theme and stick to it. This can be a specific color or the placement of the leaflet horizontally rather than vertically. Find what makes you stand out and work on the data; people will start recognizing your flyers even before they read them, so they will likely stop to see what you have to offer this time.
• If possible by email, fax or telephone, or if more detailed information is available on the website, please write about it in the leaflet. This kind of data should not be large and can be placed at the bottom of the flyer. Just remember, "If you want to see them there, tell me where."
• Use rope, not buttons or staples, to secure the flyer to the trees.
• If you look at the color wheel, then pick any two colors that are on opposite ends: they will look great next to each other.
• When removing old posters from poles or bulletin boards, rip off only those posters that have already taken place. You wouldn't want someone to rip your flyer off before the event starts.
• Do not post flyers on parked vehicles. People can complain.
• Be sure to include all the necessary information: address, contacts, date and time - even if it looks like overkill. For example: Thursday Night Show. Thursday, January 14, 2010 @ 7.00 pm. Even if you think everyone should know where the Washington Monument is, please report again: Madison Dr, NW and 15th St, NW intersection; Washington DC 20001.

Warnings

• Many municipal regulations restrict the size and location of leaflets. Check your local laws. The same applies to placing posters in an office or school, always ask permission first.