How to write a persuasive speech

Author: Lewis Jackson
Date Of Creation: 10 May 2021
Update Date: 25 June 2024
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How To Write A Persuasive Speech
Video: How To Write A Persuasive Speech

Content

Your persuasive speech is meant to persuade the audience to do something. Whether it's calling for polls, stopping littering, or changing a listener's mind on an important issue, persuasive speech is an effective way to engage your audience. There are many factors that contribute to the success of your persuasive speech. With preparation and practice, you will deliver an impressive speech.

Steps

Part 1 of 3: Prepare to write

  1. Learn the topic. It is important to understand the content of the topic. If it's a topic you're not familiar with (such as a designated topic), start researching and learn about it as much as possible.
    • If the subject is a controversial issue, the more you need to be able to grasp contested arguments about every aspect of it. Whatever your point of view, mentioning opposing views will make your listeners more persuasive.
    • Spend some time reading books or articles related to the topic you're working on. You can borrow books from the library or find articles online. Find reliable sources of information such as major media outlets, books or scholarly articles.
    • You can also find out other's views on your topic by looking for navigational sources such as editorials, radio shows or television news. However, you should not rely entirely on these sources. Such information can be very biased. Consult a variety of perspectives before deciding to use them in your speech.

  2. Know your goal. It is important to understand the message you want to convey through your speech. With this in mind, you can shape your content to suit the purpose of your speech.
    • For example, if you are working on the topic of recycling, it is important to stay informed about the topic. On top of that, your speech needs to convey exactly what you hope your audience will do. Are you trying to get people to vote in favor of a citywide recycling program? Or are you trying to convince them to sort their glass and cans into their own trash? Different messages create different speeches, so identifying the purpose of the speech early will help you create your message better.

  3. Understand your audience. Understanding your audience and their views on the topic you are working on is also important in the success of your speech. Not only that, this will also affect the content of the speech.
    • For audiences who are not sure about the topic you are about to present, you need to provide more background information and use simpler expressions, while knowledgeable audiences may see speech as so tedious.
    • Likewise, it will be easier to convince an audience that already shares your opinion on the subject. You don't have to try to convince this viewpoint is correct, you just need to push them to take action. Meanwhile, you need to convince your audience to have opposing views so that they will consider your point of view.
    • For example, imagine you want to convince your audience to support a citywide recycling program. If your audience agrees that recycling is important, then you just need to convince them of the practical value of this show. On the other hand, if your audience is not interested in or opposed to recycling, the first thing you need to do is make them believe that recycling is a worthy job.

  4. Choose the right persuasion. Depending on different topics and subjects, you will have different persuasion. Since ancient Greece, presenters have relied on three main persuasive directions.
    • Standards (Ethos). This is a call aimed at the ethics and standards of the listener. For example, let's call it this: "Recycling is the right thing. Resources are limited, the waste at this point is future generations stealing, which is immoral. virtue".
    • Pathos. This is the emotional appeal of the audience. For example: "Think of the animals that lose their habitat when trees are cut down every day. If we recycle more, these beautiful forests could be saved."
    • Logos. This is a call to strike the logical and intellectual thinking of the audience. Example: "We all know that natural resources are finite. We can use this resource longer by recycling it."
    • The above methods can be used alone or in combination.
  5. Outline the main points. After you have chosen the most convincing way for your audience, think about the main things you will deliver in your speech.
    • The number of arguments to convey your point of view depends on the length of your speech.
    • As a general rule, three to four points in your speech are reasonable numbers.
    • For example, in your speech on recycling, you could use three main points: 1. Recycle saves resources, 2. Recycle reduces waste, and 3. Recycle saves cost.
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Part 2 of 3: Write your speech

  1. Write an impressive opening. Before you start to persuade your audience, you need to open up your persuasion in a way that captures the audience's attention. An impressive opening includes five key elements:
    • Attract attention. You can use a statement (or sometimes an image) to grab the attention of your audience. It's a good idea to create something that surprises or strikes the audience in the opening. For example, you could start with information (or pictures) that shows a surrounding landfill has become nearly overloaded.
    • Connect with your audience. This is a way of showing that you and your audience have something in common. Provide background information or share empathy about a problem. This will depend on the understanding of the audience. For example, if you are a parent, share it with other parents who may express your concerns for the future of your children.If you share common interests or ideologies with your audience, emphasize that.
    • Use the background of your experience. This shows that you are knowledgeable or reputable about the topic of the speech. Emphasize the research you've done on the topic you're doing. If you have any personal or professional experience with the topic, be sure to mention it in the speech. As an example of recycling, you might say, "I have spent many hours researching the recycling problem and the different programs that are being used in other cities."
    • Purpose towards. Explain to your audience what you want to convey and what you want out of this speech. For example: "I believe that through this speech, you will agree with the citywide recycling program."
    • Direction. Finally, tell your audience the main points of your persuasion essay. For example, "I believe we need to start a recycling program for the following three reasons ...".
  2. Present convincing evidence. The body of your persuasion essay should include the ideas that you outlined in Part 1 of this article. You need to use different arguments to convince your audience to agree with your point of view.
    • Organize ideas in a logical way. Instead of jumping from point to point and then back to the first point to speak, complete one idea before moving on to other ideas with a logical guide.
    • Use reliable sources of information from what you've researched to support your speech. Even if you are presenting your emotional ideas (Pathos), give some practical information to help make your point more coherent. For example, "According to a study by the American Recycling Institute, each year about 40,000 forests are cut down to produce paper."
    • Use real-world examples that may involve your audience. Even arguments based on facts and logic (Logos) need to have some relevance to the audience's life and preferences. For example: "During these tough economic times, I know many of you worry that a recycling program will cause a significant tax increase. But, the City of Springfield started a program. like this three years ago. So far they have seen the program has helped increase their income. Many people also realize that taxes have been reduced.

  3. Refers to opposing views. While this is not a must, mentioning the opposing side's point of view can make your persuasion more dramatic. This is an opportunity to help you resolve the objections that are forming in the heart of your audience and help your persuasion go into the audience more.
    • Make sure that you are describing opposing views fairly and objectively. Consider whether opposing perspectives will accept their description of the way you are doing it. If you are unsure, find someone who does and consult with them!
    • For example, you shouldn't say, "The people who disagree about recycling are the people who don't care about wasting our precious resources or our money." This is not an objective description of their point of view.
    • Instead, you should say, “People who are disagreeing with recycling may be because they think it is more expensive to recycle than using new materials,” then come up with the the argument is that recycling will make it more cost-effective.

  4. End with a call to action. You should repeat the main points you conveyed in the conclusion. This will also help your audience clearly and accurately understand what you want to convey.
    • Instead of just restating the main points in the same stereotyped, verbatim form as you have shown in the previous sections, use this opportunity as a way to reinforce key points to support words. call to action to the audience. Example: "In summary, I have covered contents a, b and c. These three undeniable facts prove that a citywide recycling program is a logical and humane step forward. most we can do to work together to create a more stable future. Please join me in this November by voting 'yes'.
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Part 3 of 3: Presentation of the speech


  1. Practice. The most important thing you need to do is practice as much as you can, this is how you can effectively complete your speech in real life.
    • Try to practice in front of the mirror. This can help you see the way you're speaking, pay attention to your facial expressions and body language. Your facial expression and body language can influence your persuasion in a positive or negative way.
    • For example, when you practice in the mirror, you may find that your shoulders are slumping or your collar is not right. These details may make the audience think that you are not confident.
    • An even more effective way is that you can use your camera to record while you are giving a presentation and reviewing them. This way you can see your own weaknesses. This will help you hear the presentation and will not distract you as much as when practicing in front of a mirror.
    • After practicing yourself a few times, try giving presentations to a group of friends or family members. Ask them for some comments on your content and delivery.
  2. Wear appropriate clothing. During the day of your speech, wear clothes that are appropriate for the context and audience.
    • Broadly speaking, this will mean dressing in formal clothes when giving a speech. However, the level of formality and appearance will be different. Dressing up for a speech to a movie club doesn't need to be as formal as giving a speech to the directors of a film distribution company. In case you are going to speak to the directors, the dress will match the director's speech but the dress is a bit of an "outrageous" outfit when you speak in front of a club.
  3. Keep yourself at ease. Many people feel scared when speaking in public, but try to relax and be yourself while speaking anyway.
    • Be friendly and make eye contact with the audience.
    • Move in the right space, but don't worry or take the action of holding clothes or hair.
    • Don't just read the speech. It's fine if you use some notes to keep the proper sequence, but you need to remember most of the speech.
    • Show off strong, tough. If you make a mistake, don't let it ruin your persuasive speech. You can joke a bit and move on.
  4. Attract your audience. If there's something specific that you want your audience to do, teach them how to do it or provide the means to help them do what you want. It's not easy to motivate people to take action, but if you make it simpler, your audience will be more interested in doing it.
    • For example, if you want them to contact the mayor to request a recycling program don't just ask them to do it, give them postage stamp, mailing address or phone number and email address. of the market. If you do this, it's more likely that more people will.
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Advice

  • Looking ahead as you speak, conveys your voice to your audience with confidence. Don't look down at the floor while you speak.
  • Try to cite sources of statistics and use reliable sources of information, not one-way information.
  • As you research your audience, find out what motivates them. Try to convince them with similar ideas or values ​​that they feel in agreement with.
  • Don't be afraid to show off a little the proper way in your speech. This can make thorny topics easier to hear and make you cuter to your audience.
  • Covering around the auditorium, making eye contact, especially when you pause between sentences and paragraphs while speaking. If you are worried about this, choose one person in your audience and imagine you just tell him / her. After a while, choose another and repeat.

Warning

  • Don't be arrogant or proud when making your speech. Be humble and open to questions, suggestions, and feedback.
  • Avoid confrontation when possible. Don't be sarcastic or sarcastic when discussing views other than yours. This can cause a large audience (even those who share the same opinion) to look unkind to you.