Author:
Mark Sanchez
Date Of Creation:
5 January 2021
Update Date:
1 July 2024
Content
The lead generation process is an important aspect of sales. You yourself understand that you need to look for potential customers everywhere and by all available means. Depending on the nature of your business, of course, just email addresses may be enough, although you may have to find out the real address. In any case, after reading this article, you will already have a better understanding of how to find leads.
Steps
Method 1 of 2: Online Search
1 Create a website that can attract customers. The site should be simple, it should contain information about your company and the goods or services you offer. Grab the visitor's attention by asking them questions about what they are looking for. A price request form will be useful here - if a client contacts you, you will receive his contact details. 
2 Install an autoresponder for emails. To register, your customers just need to provide their email address. Depending on the service you are using, what should be taken into account, the client may need to confirm the registration by following the link in the confirmation letter. By the way, you can offer bonuses for registration - discounts and gifts. 
3 Use the "tell a friend" script. It would seem a simple script - but what a useful one! With its help, your visitors will be able to tell their friends about you by simply entering their email address into the appropriate form. 
4 Promote your business on social media. Social media is a powerful tool these days for reaching a wide variety of customer groups. You can register your company page, invite visitors to subscribers and build a community around this page. 
5 Promote your business with news networks. These sites are very convenient for distributing press releases related to your business. By the way, the task of writing a press release is not that daunting at all. Write about something related to your business that will be of interest to the readers of those sites, but do not forget that this is an opportunity to advertise your business. The main thing is to find such news sites that will allow you to place a link to your own site in the press release.
Method 2 of 2: Offline Search
1 Advertise your company at trade shows. Why not set up a booth at the next trade show? People will learn about your business, as they say, first-hand! By the way, print out more business cards and brochures when you are ready - it will come in handy. 
2 Advertising in local media. You can place an ad in a local classifieds newspaper, on a local channel, or on a billboard in a public place. The main thing is that these ads urge you to either call you or go to your site. It will be especially useful to hint in the ad about discounts and bonuses for the phrase “I’m on the ad”. 
3 U Engage customers directly with direct messages. Yes, in a number of industries it still works. By the way, you can even buy mailing lists that meet certain requirements. The main thing is that the messages go to the target audience - and the more targeted, the better.
Tips
- As a rule, it will be cheaper to search for clients online, although not always quickly. If you have a tight advertising budget, then online is your choice!
- Remember that in sales, you need to forge iron while it is still hot. An autoresponder (working with emails) in this case is one of the best ways to automate the process of contacting customers.
