Content

• Steps

Online marketing is a form of advertising and marketing that uses the network as a tool to promote sales of products or services. It can increase direct sales through e-commerce or generate leads through website or email. Online marketing has a wealth of areas to choose from, from content marketing, affiliate marketing, email marketing to mass media usage.

Steps

Method 1 of 4: Choose Your Online Strategy

1. 

   Understand content marketing concepts. Content marketing is a strategy to sell goods or services. It involves building an image of an expert in your field by creating and sharing content closely related to the item you offer. Content may include blog posts (personal blogs), videos, online courses, or e-books. The goal is to attract and retain your target audience of people who will buy your goods or services.

2. 

   
   
   Blogging. If in business, consider opening a blog as part of your marketing plan. You can write tutorials, product reviews, answer questions, and post about upcoming events. Blogs are more flexible than other media like Facebook or Twitter because you own the content and are not governed by the laws or restrictions of third parties. At the same time, if your article includes keyword words or phrases and links to internal and external content, you can improve the likelihood of finding it by online search engines. Blogs drive sales because you can integrate information and links to product pages.

3. 

   
   
   Make a video. According to Cisco, video accounted for 64% of Internet traffic in 2014 and by 2019 it is expected to reach 80%. Video is very popular because it is attractive and able to provide information and entertainment that is easy to absorb for viewers. With so many easily accessible information sources, most people want to get the content they need quickly. Create product videos creatively and relevant to your audience. At the same time, advertise them on a few mass media channels.

4. 

   
   
   Writing e-books. Price Waterhouse Cooper forecasts that in the US alone, e-book revenue will increase from $ 2.31 billion (about VND 51.5 billion) in 2011 to $ 8.69 billion (around 193, VND 5 billion) in 2018, an increase of 276%. With the proliferation of e-books, use this medium to connect with your customers. Content marketers create self-publishing titles on platforms like Amazon Kindle Direct Publishing and make them available for free. E-books can help you build leads, equip your customers with knowledge of you and your products, build brands, and provide valuable information to your target audience.

5. 

   Create an infographic design. Infographic is a visual simulation of information. They represent content using graphic design elements. They can illustrate an idea from an article and often contain their own inner message. Infographics are very effective because they convey complex information quickly in an easy-to-understand, eye-catching presentation. Use infographics to represent research data, explain how the products, goods or services you offer, or make comparisons between goods or services.

6. 

   Teaching online. Offer courses based on your expertise. You can teach in person or online. Options for offering online courses include emailing, posting on your website or publicly available on an online platform like Udemy.
   • Delivering an online course is practical and profitable because you only teach once and can then be used over and over to connect with customers.
   • Build a useful course, address customer needs and develop a dynamic system to promote video and attract new customers.

7. 

   Host an online event (webinar). A Webinar is a seminar or training class organized over the Internet. Sites like GoToWebinar let you organize and record webinars. Webinar is practical because you can connect with any audience from all over the world. Also, like videos and infographics, webinars are intuitive, so they are very effective at attracting and retaining viewers. advertisement

Method 2 of 4: Building an Online Presence

1. Understand the basics of building an online presence. If you run a business, you'll need a website. It doesn't have to be epic, but your website needs to provide essential information to potential customers, such as contact information, product descriptions, online stores, ...
   • Search engine optimization (SEO) ensures that your site doesn't get sunk on the last page of results found by online search engines. To do that, you need to build interesting, unique content for your website, use keywords, and place links on other websites.

2. 

   Learn the concept of advertising through paid channels. Sometimes the term is used for search engine marketing (SEM) or pay-per-click (PPC) marketing. These terms can be used interchangeably, and they refer to the form of buying or renting traffic through online advertising. While it can be expensive, this tactic works because it's scalable and can be used to hit specific niches in your target market.
   • LinkedIn, Google, Facebook and Twitter all offer paid channel advertising.

3. 

   
   
   Understand the differences between sales models. The most common forms of paid channel advertising are cost-per-mille (CPM) and cost-per-click (CPM). CPM ads are banner ads that you can see at the top of many web pages. Advertising costs are calculated based on overall unit price and number of times the banner is displayed. CPC ads are paid ads that are displayed on a Google search results page or in the margin of a Facebook page. You pay for each time your ad is clicked.
   • CPM costs per 1000 views, meaning that the ad is shown but has not necessarily been read or noted. CPC is more expensive because viewers spend the time "clicking" on a website.

4. 

   
   
   Develop an advertising strategy. Use strategies that can help you get the most out of your advertising. You should time carefully so that they can reach your target audience at the right time. At the same time, you must use tactics hitting the target audience's geographic location, browsing behavior or habits.
   • Selecting the day parting allows you to manage how often and when a day is shown.
   • Re-targeting is a technology based on cookies (files storing network information). When a new visitor visits your site, a cookie is applied to them. As they browse, this cookie will show your ad. Note that unsolicited cookies can have a negative impact on the vendor.
   • Geotargeting type in customers belonging to a specific geographical location.
   • Our internet-based targeting strategy searches customers based on their surfing activity.
   • A behavioral targeting strategy searches customers based on their purchase history.

5. 

   
   
   Choose an ad network. Use the information about your target audience to evaluate different networks and choose the one that is right for your ad. What works for others does not necessarily bring you success. Think about how you want to engage your audience and the visual appeal of your ad.
   • Identify your audience: business (B2B) customers or consumers. At the same time, choose to approach customers based on interests or demographics.
   • Consider the network user's experience with your ads. Depending on the network used, customers may see ads based on the search keyword, the product they buy, or their interests or positions.
   • Choose an ad format that's visually appealing, is brand-appropriate, and clearly communicates your business.
   advertisement

Method 3 of 4: Connecting with Customers with Email Marketing

1. 

   Understand the concept of email marketing. It gets your business message across to a group of people via email. As a result, you can promote your business and maintain connections with customers. You can submit an ad, request a business or call for a purchase or donation. This is an efficient and inexpensive way to reach a large audience. You can also split email lists and send different mail to different customers.

2. 

   Use automatic mailing. Use automated technology to send thousands of email messages to customers on your marketing list. The software can segment the list, send classified mail, and take time to your customers into consideration. Companies that produce automated mailing software include MailChimp, InfusionSoft, Marketo, HubSpot and Eloqua.

3. 

   Comply with spam governing laws. Get familiar with the Government's Decree on SPAM Prevention. This decree outlines the regulations for commercial email, the right to refuse to receive mail from customers and impose a severe penalty in case of violation. It applies to all e-mails for commercial purposes, including mass emails, personal business messages, business messages to business customers (B2B) and consumer emails. .
   • The person or business sending the mail must be clearly identified.
   • The topic must match the content, not misleading.
   • The message must be clearly shown as an advertisement.
   • Your mail must include a real geographic address that tells customers your business address.
   • You must provide opt-out opt-out mechanisms valid within 24 hours.
   • Even if you hire another company to manage your email marketing, you are still legally responsible.

4. 

   Measure interactions and conversions. Count the number of times an email is opened by a customer. Also, measure how often website visits are brought about by email campaigns. Evaluate the conversion rate from letter opened to purchase. Determine the total revenue received from each mailing campaign. Use this information to design future email delivery times. advertisement

Method 4 of 4: Drive Sales with Affiliate Marketing

1. 

   Understand the affiliate marketing concept. With affiliate marketing, you agree to promote related products on your blog or web page using affiliate buttons. When a user on a blog or web site clicks on these links, they are redirected to the website of the supplier for that product. If the purchase is successful, you get paid a commission. Commissions on a purchase can range from VND 20,000 to VND 200,000, depending on the type of product you promote.

2. 

   Understand the basic principles of affiliate marketing. Lots of online retailers for products or services offer promotional affiliate programs. If you decide to sign up for an affiliate program of a company, you get the supervised link to include in your blog. When a visitor to your blog clicks on that link, the link will store a cookie on their browser for a period of time, such as 60 days. If the person buys the product from the sales website during the above period, you will earn a commission.
   • Most companies offer pre-designed text, banner or button links. Simply copy the code and paste it into your website to start directing customers to suppliers.
   • The Client may delete the browser cookie at any time, which means the link will no longer work.

3. 

   Understand why affiliate marketing has the advantage. It is inexpensive. Not only is there no fee to participate, you also don't have to worry about storing, shipping products or providing customer support services. At the same time, it is a passive source of income. You can make money even without working on a computer. After all, affiliate marketing allows you to work from home.

4. 

   Compare affiliate marketing with other forms of blogging. Another way to make money through another blog can be to sell ad space or sign up with an ad delivery service like Adsense. With these programs, you get paid every time a customer clicks on an ad displayed on your website.
   • Many people make a lot from advertising by owning hundreds or even thousands of websites. They use search engine optimized (SEO) content, directing network users to their pages.
   • You get several hundred coins per click. You need to attract thousands of visits to be able to earn a few tens of thousands per day. If it attracts enough, you can make money through affiliate marketing.

5. 

   Choose the right products for your audience. Think about who will visit your blog. If you're blogging about sewing, inserting a link promoting lifting devices won't do you any good. Most likely readers are not interested in the product at all, which means that regardless of the purchase, even clicking on the link is difficult to do.
   • Ask yourself if you use the product and if the majority of your audience will benefit from the product. If so, perhaps it's a good product for affiliate advertising.

6. 

   Advertise tangible products. Tangible products are merchandise that customers can buy. Commissions for tangible products typically range from 4 to 10 percent. Choose affiliate program to set cookies that do not expire in 60 to 90 days. As a result, the more time you can receive your commission.
   • To find affiliate programs for a product you want to advertise, go online and look for "affiliate program promoting product name". Such as: "potty advertising affiliate program".
   • Or, if you search for products in a certain niche, you can search for "niche advertising affiliate programs". For example: "child care advertising affiliate program".

7. 

   Advertising information products. An information product created by a blog writer (blogger) or another author to convey knowledge or skills. For example, it could be a course or an e-book. To find these affiliate advertising programs, you usually have to contact the blogger or author directly. Commissions for information products are usually between 30 and 50%.
   • The commission is so high because the seller usually doesn't have to pay for production and shipping.

8. 

   Service advertising. Think about the services you use and which services your readers will most likely use. For example, a blogger writing about childcare content might advertise tutoring or childcare. With the service, it is more likely that you will receive a commission many times because readers can buy recurring services. Commissions for affiliate programs promoting services are usually between 15 and 30%. Some may even pay higher, depending on the type of service provided. advertisement