Content

• To step
• Part 1 of 3: Attract followers
• Part 2 of 3: Advertise yourself
• Part 3 of 3: Collaborate with established brands
• Tips
• Warnings

Millions of people already use Snapchat to connect with friends and share photos and unforgettable experiences that their entire social circle gets to see. However, what most people don't realize is that social media platforms like Snapchat have created a lot of new opportunities to make some extra money by taking advantage of the app's unique format. It all starts with attracting dedicated followers so you can be sure your activity is being seen. From there, you can make the app work for you by posting content as an official brand ambassador or by drawing attention to your other business pursuits.

To step

Part 1 of 3: Attract followers

1. Add your friends and personal contacts. Whether you've just downloaded or have been using Snapchat for a long time and now trying to expand your reach, the first step is to gather followers who will see your stories. Send a follow request to your friends, family members and anyone with whom you are connected on other social media. These people will be the core of your audience.
   • You can see which of your acquaintances is using Snapchat by using the "Add from Contacts" option.
   • As a favor, ask your close friends to share your info with everyone they know.
2. Make as many connections as possible. After adding friends and family, you can focus on convincing other users to follow you. Start following friends, family members, local celebrities and entertainers and any accounts you want. Chances are they will start following you too.
   • Post your snapcode publicly. A snapcode is a unique set of symbols that otherwise users can simply scan with their phone to start tracking you.
   • Network on social media message boards. You and other members will be able to exchange information, follow each other and help boost your stats so you can be more visible.
3. Try to be mentioned by users with a lot of followers. In some cases, you may be able to persuade influential users to share your username or to mention you in one of their snaps. This post will be shared with a much wider audience and their dedicated followers will be encouraged to view your account. Cross advertising is a great way to get new followers.
   • You may be expected to pay to be listed by private companies or individuals with a known profile.
   • Message other users directly or mention them in a snap to bring your account to their attention.
4. Use your other social media accounts to advertise. Because the discovery function is not very sophisticated for users, it can be difficult to gain brand awareness. This is where platforms such as Facebook, Twitter and Instagram come in handy. Take advantage of your contacts by sharing your Snapchat info and teasing them with exclusive content that they will only find there.
   • Temporarily show your Snapcode as your profile picture to let people in your friends list know they can follow you.
   • It will help to keep Snapchat for specific posts that your followers won't see elsewhere.

Part 2 of 3: Advertise yourself

1. Be original. Your stories on Snapchat won't make a lasting impression if they're no different from other people's. Rather than simply sharing your selfies or photos of your lunch, try to highlight a unique feature or presentation that will make you stand out. More people will be motivated to follow you if they can't find the content you share anywhere else.
   • Give your account a specific theme. Your snaps may focus on thrilling adventures, visiting local restaurants or even performing short comedy sketches.
   • Try not to make the same kind of posts every time. Things tend to get repetitive quickly. Always try to watch out for unusual or exciting moments to share.
   • Try to be the only one on the app who does what you do.
2. Make sure your content is accessible. This is perhaps the most important criterion of all. Nobody wants to feel like they're being talked into, and if you're not careful, your followers will quickly see that you're using your account to serve other businesses. The snaps you post on your story should be personal, authentic and generate genuine interest.
   • Deliver your stories in creative, engaging ways to meet the likes of your followers.
   • Give your Snapchat followers a more interactive experience by asking questions, creating surveys and persuading them to share and post their own comments on your stories.
3. Add a link to your website. New improvements in social media technology have enabled users to add URL links through apps such as Emoticode. By downloading such programs, you will be able to share your online address of your personal or business website with your followers. It will be much easier to attract new visitors to your website if people are not forced to use a separate browser to find them.
   • If you make your money by selling a particular product or service, be sure to share a link from your online store so that interested followers know where to make their purchases.
4. Sell ​​directly through Snapchat. Combining Emoticode with a monetary program like Snapcash can make it possible to turn your account into an entertainment center and marketplace for products in one. Use your snaps to recommend specific products, services, or offers and then automatically process your buyers' payments. With the right marketing you will see that your personal brand becomes a public company.
   • By managing the sale of your products through Snapcash, you can keep track of the details of your orders without the need for any other programs.
   • Before throwing your financial information on Snapchat (or any other app), make sure you've taken the necessary steps to secure your identity and payment options.
5. Buy your own Snapchat filter. Companies such as Geofilter and Confetti now offer a unique service that allows users to design and upload their own custom Snapchat filters. All you have to do is create a filter that represents your company, brand or image and then pay a small amount to have it published. Once approved, other users will be able to add the filter to their snaps, drawing even more attention to your account.
   • Whenever another user applies your self-made filter, you can consider this as free advertising.
   • Use your filters to notify people about your future offers, events and public appearances.

Part 3 of 3: Collaborate with established brands

1. Promote a brand you support. Many companies are constantly on the lookout for influential users who may be able to draw attention to their products or services. Sponsored content offers and long-term partnerships will usually start rolling in once you have enough followers. When a particular brand offers to pay you in exchange for advertising to your fans, you have to accept that offer!
   • By advertising a large company it is possible to make thousands of dollars from a single story.
   • This kind of agreement works best when you really value the brands you recommend and use them yourself.
2. Be part of a story takeover. If you're starting to be an important part of Snapchat's landscape, you may even be invited to manage their account on behalf of a company. As part of a guerrilla marketing campaign, you will then be responsible for posting original sponsored content that goes beyond traditional advertising. This is another excellent form of cross advertising that will bring the followers of both accounts together.
   • For example, if your Snapchat is about the outdoors, you could spend a day hiking in gear sent to you by The North Face and use the company's story to tell users what you like about it.
   • You will usually need to have a fairly familiar profile before you will be approached by people who want to take over your stories.
3. Post on other stories. Reach out to larger accounts and share snaps that provide a revealing look at a variety of activities and events. By adding your snaps to stories such as a well-known music festival or a specific city, you can ensure that they are also viewed by the users who follow those accounts. The traffic from these stories will be directed to your account, so you will be able to capture a large number of new followers.
   • Other organizations may even propose paying you for the right to use your snaps in their stories. And even though they don't, it continues to get a great form of attention because it's all about getting noticed.
   • While Snapchat recently removed the local stories feature, there are still plenty of places you can send your snaps to, such as to small businesses or local networks.

Tips

• Be patient. Gathering a profitable group of followers around you on Snapchat can take a lot of time and effort. There is no foolproof get-rich-quick scheme when it comes to advertising yourself on social media.
• Make sure your username is stuck and easy to remember. Think about your name, image and story as details for your personal brand.
• Update the app regularly so that you can enjoy the latest and most powerful features it has to offer.
• Use platforms such as Snapchat and Instagram to directly advertise a private company or draw attention to other commercial opportunities.
• Connect with users in other cities and countries as you travel to gather an international group of followers.

Warnings

• Make sure to abide by Snapchat's Terms of Use. Failure to properly use the app may result in your posting privileges being revoked.