How to become a marketing manager

Author: Bobbie Johnson
Date Of Creation: 6 April 2021
Update Date: 26 June 2024
Anonim
How to become a Marketing Manager?
Video: How to become a Marketing Manager?

Content

The duties and responsibilities of a marketing manager will vary depending on the size of the company and the industry. As a marketing manager, you can be the sole representative of the marketing department, or be part of a large staff of marketing directors, managers and assistants. Most marketing managers are responsible for developing and executing a marketing strategy for a specific brand, company, organization, or customer. The Bureau of Labor Statistics (BLS) claims that this area will grow and develop until 2016 and will be competitive. You can become a marketing manager by getting an education in communications and business, getting an internship and a lower-level job, and then moving up to the position of a manager.

Steps

Method 1 of 2: Prepare for the Marketing Manager Position

  1. 1 Earn a bachelor's degree in marketing.
    • Focus on business, communication, advertising and finance - become a specialist in these areas.
    • Take lessons in public relations, market research, statistics, advertising and business. Find courses that focus on consumer behavior.
    • Practice writing, gain experience in public speaking and project management. You should also be creative and have good budgeting and teamwork skills. Find a position where you can practice these skills.
  2. 2 Consider pursuing a college degree. A master's degree can give you an added edge over other candidates when looking for a marketing manager job.
    • Search for Master's in Marketing or MBA (Master's in Business Administration) degrees and monitor market concentration.
  3. 3 Look for an internship while still in school. Companies large and small are hiring interns in marketing, sales and public relations.
    • Take an internship and try to get the most out of it. You may need to make copies and answer phone calls, but show your commitment to other projects and your desire to learn.
  4. 4 Join a professional association, in America it could be the American Marketing Association. Developing your network of contacts in the marketing arena will help you become a marketing manager.
  5. 5 Develop the skills required for a marketing manager. You can start with an entry-level job, internship, or volunteer.
  6. 6 Take an interest in current marketing trends.
    • Follow trends in marketing, changing consumer desires, subscribe to marketing news. Read financial news, subscribe to publications of professional marketing managers or their social pages.

Method 2 of 2: Find a Marketing Manager Job

  1. 1 Review your resume. Make sure it lists marketing education and experience.
  2. 2 Get the experience of a marketer. Most marketing managers start small.
    • Start your career as a marketing assistant or coordinator. Thus, you will have experience in the marketing field.
  3. 3 Look for opportunities by taking on additional responsibilities in the starting positions. Do work that others don't want and take the initiative by helping out on a variety of projects.
  4. 4 Follow the development of your professional skills. This will help you advance to the marketing manager position faster.Attend lessons, seminars, courses, conferences that can expand your knowledge and expand your acquaintances in this area.
  5. 5 Grow with the company you work for. If you are in an associate position, talk to your boss about your promotion.
    • Be prepared to explain why you need to be promoted to the next level. Name the projects you managed, the problems you solved, how you helped the team in the marketing department, and other things you were responsible for.
  6. 6 Keep in touch with your colleagues. Let all of your high-level professionals know that you are looking for a marketing manager job.
  7. 7 Check the online job listings. You can visit sites such as: CareerBuilder, SimplyHired and other available search engines.
    • Search for "Marketing Manager" and the place where you would like to work. You will be presented with a list of available vacancies.
  8. 8 Check the list of vacancies with your professional association. For example, the American Marketing Association has a website called Marketing Power that helps marketing professionals find jobs.
  9. 9 Work with a managerial recruiter. Also, register for a headhunter, specialists will present your candidacy to companies that are looking for marketing managers and will schedule an interview.

Tips

  • Consider a career as a consultant. If you can't find the marketing manager position you want, consider working on a contract or freelance basis. Companies that cannot afford to have a marketing department on a permanent basis may be interested in your skills and abilities for specific projects.