Content

• Steps
• Tips

Email newsletters are considered to be one of the most effective marketing tools. It is especially effective in the business world, providing a cheaper and more targeted alternative to traditional flyers. An email marketing letter grabs the customer's attention and provides the benefits and properties of a company's product or service by delivering effective advertising.

Steps

1. 1 Decide on the purpose of the newsletter - what you want to achieve with its help. An email newsletter is, in other words, a beautifully designed sales letter sent by email. Therefore, you must know exactly what you want to convey to your customers: you want to inform about new products in your product line, advertise a specific product or service, or announce a special offer, etc.
2. 2 Determine the target audience so that the newsletter reaches the most likely target group. Prepare a general profile of your customers: find in the database their age group, place of residence, preferences, gender, education level, etc. If you know who you are writing to, it will be easier for you to meet the requirements of your customers.
3. 3 Make a list of your customers' email addresses and update it from time to time.
4. 4 Browse quality sales letters from leading sources. On sites like Adpera.com and iStorez.com you will find the top rated professional mailing lists on the internet. They spend a lot of money on graphic designers, marketers and testing different approaches. You will quickly notice that there are a few general best practices used.
5. 5 Sketch your sales letter design: Decide where your company logo, text, images, etc. will be placed.
6. 6 Write a thought-provoking headline. Outline the main benefit of your product or service in your headline so that the reader immediately knows what they are getting. Make it attractive and catchy. Remember, your headline should act like a magnet to grab the attention of your readers.
7. 7 Use subheadings to break up your text in the right places. Don't write long paragraphs and cumbersome sentences. Keep the text short and clear so that the reader immediately understands what you are trying to say.
8. 8 Write the text as if you are talking to the reader. Contact him directly and talk about the benefits he can get from your product or service.
9. 9 Stick to one background. Don't sprinkle different types of backgrounds with the mistaken belief that it looks creative. In fact, this is not the case. Using different types of backgrounds in the same email is confusing and gives the ad an amateurish look.
10. 10 Add eye-catching images. For a strong effect, place one large image instead of several small images.
11. 11 Use enough free space to break up the text. Proper use of white space gives your ad an interesting look and engages the reader.
12. 12 Do not place text too close to the edge of the sheet. This will make your ad look awkward.
13. 13 Attach a free coupon or discount to your email and encourage the reader to take advantage of this opportunity. Place in the letter a link to the page where you want to attract your customers.
14. 14 The letter should contain a call to action. Encourage the reader to respond to an email or call back. Please include your website address, email address and contact phone number.

Tips

• Make sure graphic designers understand what you want.
• For your sales letter to be professional and effective, order it from a competent web and graphic design company that has the right infrastructure and does high quality work.
• Calculate your budget in advance and discuss the timeline with the company before starting work on your sales letter.