Content

• Steps
• Method 1 of 1: Create your own communications plan
• Tips
• Warnings

A communications plan is the main way people exchange information. The communication plan is effectively used in marketing, HR management, corporate business and PR technologies.Planning a communications plan will help you increase your chances of achieving the desired result.

Steps

Method 1 of 1: Create your own communications plan

1. 1 Decide on the purpose of your communications plan. What should ultimately change?
2. 2 Decide who you will have to communicate with. Make a list of potential customers.
3. 3 How does your potential audience react to a problem or question at the moment? How did you determine the reaction of your listeners? Point out to yourself what you already know, what you still have to learn.
4. 4 Decide on your goals. What should your audience KNOW, THINK or DO after talking to you?
5. 5 Decide on the key messages for your specific audience. They may be common to all listeners, but you can also account for the difference between them. Remember the objectives of your communications plan.
6. 6 Decide on a way to get your message across to your audience. Time constraints will tell you how to decide.
7. 7 Decide on a way to get the message across to your audience. If you're trying to come up with an informative plan, a written communications plan will suffice. If the topic of communication is difficult or controversial, you will need to take an interactive approach, including face-to-face communication.
   • Who will deliver the message to the audience? How will the audience be prepared to receive the information?
   • What resources do you need?
   • How will the interconnection be ensured? How do you know that the audience understands the intent of your communications plan?
   • How do you know the audience understands your intentions; took action or changed as a result of communication?
   • What will you do if more information is needed?

Tips

• Remember that you will have to communicate with your audience all the time. The communication plan should be consistent with what you are used to doing.
• To help participants understand the information, a table with the following columns can be used:

Audience | Result | Message | Approach | Time frame | Information delivery | Change / Addition | Resource

• Get to know your audience. The better you know her priorities, needs, problems and environment, the easier it will be for you to convey the information you need.
• Get creative with your audience assessment. Follow your listeners. If you have an internet audience, communicate online. If your audience is on the same floor as you, get together and talk.
• Memorize your report so that you can read it from the end.
• Focus on the needs of your audience. Understanding the needs of your audience will help you identify the information you need and develop it.
• Be clear about the goals of your communication. It is important to decide with whom, when and how you will communicate.

Warnings

• Be sincere, open and honest in your communication.
• If you are unsure of the veracity of the information, do not invent. Find out the details and continue to complement your speech.
• Avoid using the 'chaotic' approach. Provide your audience with comprehensive information. In this case, some facts will definitely come in handy.