How to open a bakery in the Philippines

Video: How to start a Bakery business in the Philippines?

Content

Steps
Tips
Warnings
What do you need

Are you planning to start a business? Then why not a bakery? This is a profitable business, it can be opened without leaving your home and gradually developed, focusing on the growth of equity capital, profitability and the market as a whole.

Since bread is the second most consumed product in the country after rice, the bakery business is one of the enterprises that generate significant income with minimal investment. Taking a little time to learn the craft can also help you start your own bakery business, and you are likely to make good money.

Filipinos love to eat bread, which should be remembered when considering starting a business. Pandesal is a common breakfast for most Filipinos, without which they cannot imagine the beginning of their day. For snacks, they prefer to eat a few slices of bread with coffee, soft drinks, or fruit juice. The aspiring bakery owner should include these dishes in the first numbers in his assortment and start developing his business with their production. Ideally, every real Filipino should remember that in the morning he ate hot pandesals at the family breakfast, dined siopao with friends, or, opening his bag at school, found a large, airy, cream-covered ansaimada in it. In the Philippines, bread isn't just food. This is a tradition.

Steps

1 Study the business
2 Before opening a bakery, you need to learn how to bake. Many made the mistake of opening a bakery without knowing anything about the process of baking bread. It's not enough just to hire bakers, you have to understand baking yourself so that your subordinates do not lead you by the nose.
3 A month's preparation is enough, especially if your courses were practice-oriented, that is, you were directly involved in baking, and did not wipe your pants while listening to lectures and watching presentations. Quite a number of training centers and culinary schools offer baking courses.
4 The best baking courses are held by flour mills. Quite often, they are free, as they are part of the marketing policy and are created for potential bakery owners. Therefore, try to find out the contacts of local flour mills and whether they offer such courses.
5 As with other types of business, the bakery owner must be involved in all aspects of the company's life: sourcing ingredients, marketing, new product development and retail selection. This is somewhat reminiscent of kneading dough: only by getting your hands dirty can you feel the structure of the dough, determine if it is too soft or dry. It takes a lot of effort to make the business grow and develop. If you let things go, it won't end well. But if you are constantly in business, then it is easy to determine which actions will positively affect your business.
6 Find a good bakery spot.
7 Any business related to public catering depends on the density of the human flow. Find a place where a large number of people gather, for example a market, near schools, hospitals, on the way to an area where there are no less than 2,000 families, a bus stop, a train station, even a bicycle rental, and open a retail outlet here. Parking for a large number of cars would be a good place. In general, your target customers are visitors to all of these places.
8 Customize your product to meet customer requirements.
9 If the bakery is located in Tondo, then it should focus on its inhabitants. You shouldn't make products like apple strudel, Italian rye crispbread or Belgian biscuits here, because they are not the kind of food that the people of Tondo usually eat. This baked goods are best sold in large shopping centers. Instead, it is better to bake pandesal, money, delicious bread, ensaimada, etc. These pastries are familiar to the people of Tondo, and they buy them regularly. In addition, these are the products they can afford.
10 Start small.
11 It's best to start small, especially if you are new to the business. When the business starts to grow, it will be easier for you to expand than to create a large enterprise at once and then shrink it. Calculate the size and type of equipment in strict accordance with the expected production volume. Remember, it's not worth producing more than you can sell.
12 Get the right size equipment.
13 You shouldn't buy a mixer with a capacity of one bag of flour if your oven doesn't fit more than 8 plantos or 160 pandesals at a time. One bag of flour is usually enough for 1,880 pieces of pandesal, each weighing 25 grams. Contact your hardware vendor for technical support. Don't be limited to one supplier. Find the best deal and the most effective tech support you can get.
14 Establish standards for production and product quality.
15 Your bread should taste the same tomorrow as it did yesterday and today. When buying bread, consumers want to taste the taste they like. And if the same brand of products constantly changes its taste, they will start complaining or never come back at all.
16 Probably the most important factor in any entrepreneurial start is product quality. In bakery, high quality bread is the best guarantee of a successful business. “Bread should not only be affordable, but also of high quality. For this, both the selection of ingredients and the proper organization of production are important. "
17 Treat your employees with respect.
18 Take care of your subordinates and pay a decent salary. A satisfied employee will, in turn, take care of your business and ensure customer satisfaction. A satisfied customer will always come back again. And you will be confident in the successful development of your business.
19 Compared to a disgruntled employee, a happy employee will generate more sales and provide better customer service. You need to constantly learn to manage people. Make sure they adhere to rules and regulations, especially with regard to product handling. Since you are engaged in the production of food, you must be aware of all the delicacy and subtlety of this business. So proper personnel management will ensure maximum production efficiency.
20 Consider pricing.
21 The products must be competitively priced, but at the same time provide an adequate level of profit. Because you are selling large quantities of inexpensive goods, it may be misleading to think that pricing is not that important, but every peso should be taken into account. Remember that Filipinos are very frugal, so they try the cheap first.
22 Develop constantly.
23 Learn from clients: their satisfaction is extremely important in the competitive struggle. Write down everything you sell during the week and ask for customer feedback. Develop new products based on existing popular products. Continuous development is very important to keep people engaged and, moreover, to transfer them to the status of regular customers.
24 Anyone who is serious about their business knows the value of innovation. In an industry as rich as bakery, innovation can help you stand out from the crowd. "While our competitors monitor us and our products, we continue to work on existing ones to make them even better."
25 A high level of service is the key to success.
26 Manufacturing quality and innovative products is not everything. Customer service must also be top-notch. If people see your employees wearing overalls, keeping clean and offering excellent service, they will constantly return to your bakery. Often, out of two similar establishments, buyers choose the one with the best service.

Tips

To understand how to serve customers, just imagine yourself in their place. What kind of treatment would you like? What kind of baked goods would you buy? How would you like to be served it? How are you served and how do the bakery workers look at you?
You don't have to have millions of pesos to open a bakery. Start small, there are quite a few large businesses that have a franchise or even an affiliate program like Kambal Pandesal from the San Miguel Mills corporation. They are engaged in inexpensive baked goods that are available to all Filipinos. Please note that this company has its own package of services for potential partners, including free support in a number of areas. This greatly simplifies the work of businessmen who, if they wish, can use a ready-made business model. To start your own business with Kambal Pandesal Bakery, just dial 0916-131-4764 / 0999-998-1553.
Love your people and you will see how they will react to it by improving their work. Remember, it's not just about money, it's also about good human relationships.
Do your research. Ask people what 10 types of baked goods they would definitely buy at a bakery. Thus, you will reduce your costs and satisfy the needs of consumers to the fullest extent.
Interview bakeries and shops close to you, research their pricing policy, study the market. What is their level of sales? What are your advantages over them?
A well-known Chinese proverb says that you can't open a store if you don't like to smile. Remember that positive thoughts attract positive results, while negative thoughts attract negative results.

Warnings

Don't focus on the present. Remember, it may well turn out that the business won't go first.We've been through this before, it's okay if you can still see the target. Just keep doing your thing. Take a closer look at your business. Try to understand what needs to be changed, how you can improve sales and yourself. According to Charles Enel, the key to success is service. Be patient.