How to open an amusement park

Author: Virginia Floyd
Date Of Creation: 8 August 2021
Update Date: 1 July 2024
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How Theme Parks Operate - An Insiders Perspective
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Content

Around the world, successful amusement parks attract tens of thousands of visitors each year and generate millions of dollars in revenue. Therefore, for entrepreneurs with experience in this field, opening an amusement park can be a successful business undertaking. Be that as it may, understanding how to open an amusement park begins with acquiring in-depth knowledge of the basics of planning, money management and project management. All this will help you create a comprehensive business plan. The following steps will give you an initial idea of ​​what you will need to open an amusement park.

Steps

  1. 1 Use the services of an entertainment business planning firm. Its task should be to develop a business plan, a feasibility study and a detailed project of the future amusement park. Opening one requires significant investment and serious planning, so try to get professional advice on each of the steps below.
    • With the help of a feasibility study, a market analysis is carried out and the most promising development direction is selected. This analysis will help you identify the main income and expenses for opening a park, which will determine the appropriateness of investments and will become the cornerstone of your business plan.
    • The business plan reflects all necessary costs and estimated profit margins, as well as the marketing plan, business strategy and type of amusement park. The business plan should also include information about you and your partners.
    • The detailed plan of the amusement park consists of 2 parts. The first is the area of ​​the park, a description of all future attractions, as well as other components: restaurants, cinemas, etc. The second is visual construction, which includes a scale model.
  2. 2 Submit your business plan and feasibility study to investors, raise start-up capital. Consider banks, entertainment corporations, and business angels as potential investors.
  3. 3 Assemble a team. To further develop the plan, you will need architects, builders, landscapers, and project managers.
  4. 4 Choose a site for your theme park. Make sure you are allowed by local laws to build an amusement park here.
  5. 5 Obtain all required licenses and permits.
    • Ask your city government what permits you need to get to build the park and run this business.
    • In most cities, you will need at least a business permit.
  6. 6 Insure the amusement park. You will need property and liability insurance.
  7. 7 Build an amusement park. Stick to the original work plan and schedule as closely as possible to avoid costly costs.
  8. 8 Hire staff.
  9. 9 Advertise your park in the media. Consider setting a special price on opening day to attract visitors.
  10. 10 Open an amusement park. Invite celebrities to the opening ceremony for the ribbon cutting ceremony, as well as the press to cover the event in the media.

What do you need

  • Feasibility study.
  • Business plan.
  • Visual design and scale model.
  • Playground.
  • Licenses.
  • Business license.
  • Property and liability insurance.