Content

• Steps
• Advice
• Warning

Google's AdSense is a profit-sharing opportunity for small, medium, and large-scale websites when they advertise products and services related to the site's content and target frequent visitors. In return, they get paid a small amount for when they hang the ad or when someone clicks on the ad. We'll show you a few interesting ideas to help you increase your AdSense profits.

Steps

Method 1 of 3: Create Ad Units

1. 

   Sign in to your AdSense account. Visit AdSense, click My ads (My ads) in the upper left corner.
   • Create an Ad Unit (Ad unit). In the main screen, under the item Content> Ad unitsClick the button + New ad unit (+ Add ad unit).

2. 

   
   
   Name the ad unit. You can name it as you like, but naming in a standard format makes managing your data easier.
   • For example, put it in the __ format, for example: your website.com_336x280_080112. Whatever format you use for naming, you should stick to the standards.

3. 

   
   
   Choose a size. See the "How to Do It" section below for more details, but Google has found best practices for getting more clicks.

4. 

   Choose an ad type. This is the step in deciding the type of ad you see on your website: text only; text and photo / multimedia content; only photo / multimedia content.

5. 

   
   
   Create custom channels. Custom channels allow you to group ad units by size and placement on the page.
   • You can track performance on custom channels, and turn your channel into the ad placements that advertisers want to target.

6. 

   Create an ad style. This is the color step for many ad elements: border, title, background, text, URL. It allows you to customize angles from square to rounded, default font and font size.
   • Ideally, your ad style should be in harmony with the look and color of your website.
   • You can choose from Google's presets or customize them yourself. You will be able to preview the advertisement on the right side of the screen.

7. 

   Get the ad code. Once setup is complete, you can either save the ad unit or click the button Save and get code (Save and get the code) at the bottom of the page to get the HTML code for the web page.
   • If you are unsure how to add code to your website, you can click here to view Google's code implementation guide.
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Method 2 of 3: How to Design an Ad Campaign

1. 

   Analyze your content. Wanting to design any ad campaign, the most important thing is to know the audience you are targeting. If you're blogging for single men on a tight budget, you've narrowed down the range of audiences you want to attract. You have to understand the core of the advertisement. When single men cook, what do they pay attention to? Can be: dating, cars, movies, politics, live music.
   • Thinking of the people who regularly visit your website, which characteristics of your readers are most important.

2. 

   Refine ads. While AdSense will auto-fill your site with ads, you can use the tools available for better ad control.
   • Set up a channel. Channels are like stickers to group ad units by color, category, or page. When you set up your channel, you can view detailed reports on your ad unit's performance and take advantage of it. For example:
     • Use this ad style on one site group, and another style for another. Track and compare the performance between 2 styles and choose the one with better performance.
     • Compare performance between different content sites. For example, if the gardening page is performing better than the cookery page, you can add more ads on the gardening page.
     • If you have a separate domain name, set up a funnel to track each page to see which has the most clicks.

3. 

   Optimize ad placement and design the page. Google found the ad placements to be more effective and less effective.
   • Ads that appear when you land (for example, "first screen" like newspaper pages) are often more effective than ads below.
   • Ads in the upper left corner do better than the bottom right.
   • Direct ads on main content and ads that appear at the bottom of the page and on the footer are often highly effective.
   • Large ads will be more successful because they are easy to read.
   • Display ads or video also work well.
   • Use colors that are in harmony with the colors of your website to make your ads more readable, for that purpose.

4. 

   Find out how AdSense works. AdSense automatically sends ads to your page based on several criteria:
   • Contextual targeting. The AdSense crawler will scan your page, analyze your content, and deliver ads tailored to your content. They do this by analyzing the keywords, commonly used words, fonts, font size and link structure of the website.
   • Location targeting. This criterion allows advertisers to choose where to run ads on a publisher site. If your site matches the criteria an advertiser has set, their ad will appear on your page.
   • Interest-based advertising. This criterion allows advertisers to reach users based on their interests and previous interactions, such as website visits. Google Advertising Options Manager allows users to choose their own favorites, helping advertisers better focus on their advertising campaigns. This method makes website monetization more effective because it adds value to advertisers and provides a more relevant experience for users.
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Method 3 of 3: What's valuable?

1. 

   Managing expectations. When you sign up for AdSense, you want to know what kind of profits you'll get. You will get profits in many different forms, if you manage them well, you can maximize your earning potential.

2. 

   Access times. First and foremost, to generate any kind of profit from AdSense requires someone to click on your ad. For that to happen, someone must visit your website, read your content! Whether it's a business website or a personal blog, the law is the same: Must say it!
   • Websites with a large amount of traffic can reach more than 1 million visitors per day, while blogs may have about 100 visitors a day.
   • With every 1000 impressions (views), you earn 10,000 to 100,000 VND. Yes, the range is wide - monthly income ranges from 30,000 to 3 million VND. How much you want to make is entirely up to you, your website and your advertising efforts.

3. 

   Cost per click (CPC). Every time someone clicks on an ad on your page gets paid. You can't click on your ad yourself because Google will detect it. Advertisers will set a price for their ad, the price of the fish is quite different.
   • The advertiser can spend a lot of money per click, but the ad may not attract visitors to your website.
   • Ads that cost VND 6000 per click can attract 100 clicks, but not significantly.

4. 

   Click through rate (CTR). This is the ratio of the number of visitors to your website and the number of visitors who click on your ad. If 100 people visit the web but only 1 person clicks on the ad, the CTR is 1%, which is not an unreasonable number.If a site gets a lot of hits, it makes a big difference.

5. 

   Profit per 1000 ad impressions (RPM). This is the estimated profit you get per 1000 impressions (page view).
   • For example, if you earn 10,000VND per 100 impressions, the RPM will be 200,000VND. There's no guarantee you'll do that, but it's an effective way to test your site's overall performance.

6. 

   Content is the most important. Quality content is the key factor determining the potential to make money. If your website offers rich, convincing content that gives users a great experience, it will attract more visitors. It will be easy for Google's crawler to determine the best ad content type for your page. User excitement + targeted advertising = money.

7. 

   Start building a keyword-rich website. Sow the seeds with profitable, well researched keywords and generate lots of high-quality links to your website.
   • If your website is about debt consolidation, web hosting, asbestos-related cancers, then it will be difficult to attract readers. Look for more intimate topics like pets, food, and more.
   • If you only focus on high paying keywords, you will face fierce competition. You need to find keywords that "supply less than demand", do your keyword research before setting up the page.
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Advice

• While Google doesn't reveal exactly how they determine which ads are placed on which page, they once said that the decision depends on the content of the page, not the meta tag.
• Avoid using non-English characters on English pages. There was an error that caused these pages to show irrelevant French ads.
• Quality is the most important thing of any website. If your site doesn't contain content that meets your visitor's request, they will most likely not return.
• Some webmasters design a completely new website to serve AdSense text ads, but doing so violates AdSense rules. You should add some affiliate links or sell products on the website.
• You can use traffic-boosting sites like Flixya. You can sign up for Google Adsense and Flixya without any fee or time to build your own website.

Warning

• Don't manually click on your ad. If Google detects, you will "suspend" your account and withdraw the money you earned. However, if you click 1 or 2 times by accident, Google will count the click as normal and not penalize you, as long as it doesn't happen often.
• In the old days, you often saw messages on your website asking people to click on your ad. That was too old. If Google detects fraud, it cannot be verified. They will conclude that you are guilty.
• Google has many restrictions on ad display. One of the most common reasons for "hanging" accounts is that webmasters try to obscure ads to deceive others that it is the "content" of the website. Never use CSS to mask the Google logo unless you have the right to do so.
• If the site has no content, Google will have to guess what your site is about. If Google guesses wrongly, the ads running on the page may have no relevance to the content.