Content

• To step
• Method 1 of 3: Part One: Brainstorming
• Method 2 of 3: Part Two: Setting up the statement
• Method 3 of 3: Part Three: Completing the statement
• Tips
• Warnings

A mission statement describes, preferably in an entertaining way, the heart and soul of a company, in one or two catchy paragraphs. Your mission statement is the opportunity to paint an appealing picture of your company for the rest of the world. To start, you do a brainstorming session about what you want to include in your statement. Then build the statement carefully and then ask others to help you perfect it. Read on to learn more about writing a mission statement.

To step

Method 1 of 3: Part One: Brainstorming

1. Ask yourself why you started this business. This is the key question that will determine the tone and content of your mission statement. Why did you start this company? What do you hope to achieve? Research what the main objective of your company is and use this to start the brainstorming session. Here are a few questions to ask yourself:
   • Who are your customers and the people you try to help?
   • What role do you play in your industry or field?
2. Consider the characteristics of your company. The tone of your mission statement should reflect the style and culture of your company - the personality, you could say. Think about how you want to appear to your customers and other businesses, and write down the characteristics that best reflect your business. Consider the following questions:
   • Is your company conservative and solid, or do you want to be groundbreaking and groundbreaking when it comes to the style of your business?
   • Do you want to be seen as a company with a sense of humor and a playful side, or would that be too unprofessional?
   • What is the culture like within the company? Are there strict dress codes and is the atmosphere formal, or are employees free to come to work in their jeans?
3. Identify what makes your business stand out. Your mission statement doesn't have to be earth-shattering or "unique", as long as it makes it clear what your purpose is and the style of your business. However, if you are trying to do something different than usual with your company, be sure to write this in your mission statement. Is there anything that makes your company special? Write it down.
4. Make a list of concrete goals for your company. Ultimately, your mission statement should contain some important and solid goals. What is your long-term plan for your business? What are your short term plans? What is the most important thing you are trying to accomplish?
   • Your goals can focus on customer service, dominate a particular market, try to make people's lives better with a particular product, and so on.
   • Keep the character of your business in mind as you write down these goals. Goals and character should reflect each other in the text.

Method 2 of 3: Part Two: Setting up the statement

1. Define your business through an actionable goal. Now that your brainstorming session has yielded enough ideas, it's time to cross out leaving only the best and most interesting thoughts, so you get to the heart of your business and what it has to offer. Write down in a few lines what your company is and what it focuses on. Here are a few examples:
   • From Starbucks: "Our coffee has always been about quality and will always remain so. We passionately search for the best (responsibly produced) coffee beans, we roast them with the utmost care and we try to improve the lives of the people who they grow. We feel very involved in that. Our work is never finished. "
   • From Ben and Jerry's: “Product Mission: To make, distribute and sell the highest quality ice cream and euphoric creations, an ongoing commitment to adding healthy, natural ingredients, and promoting a respectful business practice that respects the planet and the environment. . "
   • From Facebook: "Facebook's mission is to give people the power to share and make the world more open and connected."
2. Add concrete, measurable parts. Step away from a mission statement with a grand and idealistic vision that is not rooted in anything concrete. Of those mission statements that sound like they were generated by a piece of software that only ensures that people perceive your statement only superficially and its purpose is not achieved.
   • Rather than saying "We want to make the world a better place to live," it is better to say what your target audience is. Review your brainstorming session for concrete ideas.
   • Instead of saying "We will continue to innovate so that our product is the best," say something about what you are actually developing. What makes something "the best" in your field?
3. Add some personality. Play with language so that it reflects the style and character of your business. If your business is formal and conservative, show this in your language. If your company is playful and fun is paramount, it is important to be creative with language and thus emphasize that side of your company. Review your brainstorming notes for ideas.
   • Word choice is important, but the structure of your mission statement can also help clarify what you mean. Some companies start with one word that fully encompasses the mission of the company, then explain in a line or two what they mean by that.
   • Consider breaking the text down into a few smaller mission statements. What is your mission in product terms? What about your customer service goals? If you want to highlight a particular area that is important to your business, then go ahead.
4. Leave the finery out. A statement with too many adjectives can result in your text becoming meaningless. "We have a collective goal to synergistically customize multimedia-based, next-generation empowerment tools." What? When writing a mission statement, choose carefully which words really mean something to you and your company. Remember, the whole point of a mission is to get out the truth about your business. Write what you know!
5. Make sure the text is not too long. Your mission statement should be clear and concise, and in most cases no longer than a short paragraph. This makes it easier to repeat, copy and show it to the world. Don't get lost in a long-winded text that you can't tell someone when asked what your mission is. The best thing would be that your mission is also your slogan at the same time.

Method 3 of 3: Part Three: Completing the statement

1. Involve other employees in the process. If your company has staff, they should also be able to make their voices heard when drafting the mission statement. Make sure it properly reflects your people's vision of the company. If you read it to your employees and the message doesn't get through, you are probably on the wrong track.
   • It is true that it is difficult to write anything if everyone gets involved. There is no need to completely change the statement unless people consider it incorrect or untrue.
   • Make sure to turn on a proofreader to check spelling and grammar.
2. Test your statement. Post your mission statement on your website, print it on brochures, and find other ways to share it with anyone who might be interested. What reactions does it elicit? If the feedback you receive is positive, then you know that the mission statement is doing what it is meant to do. If it seems confusing to people, it is better to revise your text.
   • A mission statement should encourage people to ask intelligent questions. It should make people curious.
3. Update it as needed. As your business grows, it is also imperative that your mission changes. Make sure that the information it contains is still correct and relevant to the current situation in which your company finds itself. Review it every year to keep the content up to date. It is not necessary to start all over again, but it is a good idea to continuously evaluate whether the statement is still about your company.

Tips

• A school, church, non-profit organization or foundation needs a clear and effective mission just as much as a more commercial enterprise.
• Make sure you believe in your own mission. If this is not the case, customers will quickly understand this.
• Take other companies as an example, but be careful not to copy - the statement should be about your company, not someone else
• Anyone who has anything to do with your organization should be given the opportunity to comment on the mission.

Warnings

• Don't stagnate like unstable and bloated companies who have gone bankrupt for failing to keep up with a changing market — they have not used new opportunities and developments to work on new goals, visions and missions.
• Make sure that the statement is not too restrictive or too big in what it promises to the customer. It must be realistic, goal-oriented with a progressive view, focused on the future.
• Avoid clichéd texts or boasting about how great your company is.