Content

• To step
• Part 1 of 2: Drafting your ads
• Part 2 of 2: Assessing your results

Google Adwords is a simple and very effective way to advertise on a large scale and to guarantee the widest possible reach. With AdWords, you will not only advertise on Google's search pages, but also on partner sites like AOL.com., Google sites like Gmail, and thousands of other websites associated with Google. One of the best things about Adwords is that you only pay for your ads when someone clicks on them.

Drafting ads isn't difficult and doesn't have to be expensive at all. You can have your ads online within an hour, and set a maximum budget so that you never spend more than you want. This article will get you started.

To step

Part 1 of 2: Drafting your ads

1. Go to the Adwords website. Click on this link.
2. Follow the instructions to enter your email address and choose a password.
   • If you already have a Google ID and password that you use for Google services such as Gmail, YouTube, etc., you can also use them for AdWords.
   • If you don't have an email address that can be used for Google, you can create a new Google account. Confirm the email address by logging into Gmail and clicking the link.
   • If you're creating an ad for you, but Google suggests using your personal ID, log out. Then enter your business ID. Once your email address has been used to create an AdWords account, it cannot be used with another AdWords account.
3. Press the button "Create your first campaign". This will take you to the Your First Campaign page to set up your ad.
   • Enter the address of your website. You can choose to enter your homepage (example, www.example.nl) or another part of your website (example: www.example.nl/contact). Where you send the visitors is up to you, and often depends on what you are trying to achieve.
   • Enter your desired target group. You can adjust your target group in three areas.
     • Location. Google will automatically use your own country. If you provide a regional service, delete the country; enter the name of the city. If you sell internationally, you can add other countries.
     • Network. Google automatically chooses to show the ads on all websites in the Google network, including the tens of thousands of websites where you sometimes see "Ads By Google". If you only want the ad to show on Google and limited "search partners", uncheck the box next to "Display Network".
     • Keywords. This is the most challenging part of advertising on Google for new advertisers. A keyword is just a word or few words that you think people will enter to find your services or products. For example, if you are selling shoes, choose keywords such as "red shoes", "Nike shoes", and "buy new shoes".
4. Enter your daily budget. If you're willing to spend $ 50 a day, enter $ 50.
   • You want to enter an amount that is high enough to find out if your ads are working, but not so high as to make you financially worse off.
   • Realize that you won't know the true price per click until you start. Prices are determined by an extremely complicated auction process. For example, if you advertise on search terms like "popular songs in India" then you may be paying only a cent per click. If you advertise insurance or a weight loss method, you may be paying as much as $ 10 per click.
5. Enter your offer. By default, the option is set to "automatic bidding to get the most clicks within your budget." You can change this setting to manual bidding.
   • It may sound troubling to automatically set the price you pay per click, but it usually works fine. Google is really trying to give you bang for your buck.
   • If you want to manually choose the price per click (CPC), you will have to enter an amount for each keyword.
6. Write the ad text. This is where you enter the actual ad that people will see on Google.
   • Write attractive text so that readers want to click on the ad. The ad must be attractive yet truthful.
   • Google will not approve your ads if certain policies are violated. For example, you are not allowed to sell lies (for example, don't say you're giving away free iPads if you don't). You also shouldn't use too many capital letters, punctuation, and the like.
   • In the advertisement you have to tell people about your company.
   • Add a call to action such as "Call Us" or "Buy Tickets".
   • Use relevant search terms in the ad text. These are the words you want people to search for.
   • Click "Save and Continue" when you are done.
7. You will now be taken to the "Invoicing" tab.
   • Select the desired payment method and enter the necessary information.
   • Click on "Save and Continue" to continue.
8. You will now end up on the "Check" tab. Here you can check everything again before you spend money.
   • View the ads, the keywords, the locations of the ads, etc. Confirm that they are entered correctly. Click on Save.
   • Accept the terms and conditions for AdWords.
9. AdWords will start showing the ads on Google once the campaign is activated, the payment is approved, and the ads are rated.
   • If there are a lot of fraudsters or bad actors in your country or industry, it may take a few days for the ads to be rated. Google is wary of ads about weight loss, lawsuits, sex, drugs, and the like. Other ad networks, such as Bing and Facebook, allow some things that Google doesn't allow. Even if your business is legitimate, advertisements that can (roughly) fall under the categories above will be extra carefully examined.

Part 2 of 2: Assessing your results

1. Determine the success criteria. How do you determine whether the ads work?
   • You can choose more sales, more inquiries, more downloads, more registrations, or more unique visitors.
2. Make sure you can measure your success criteria. If your success is selling shoes, then you want to see in Google (or elsewhere) how many shoes you have sold based on your ads.
   • If you're just looking for more traffic to your site, you can check it out in Google.
   • If you want to map sales, downloads or anything else, you will need an IT professional to set up so-called "conversion tracking". Conversion tracking keeps track of the return of the advertisements. Conversion tracking is not difficult to set up, but it can take a while before you find someone who is willing / able to do it for you.
3. Find your CPA. You want to find a number that web people call Cost Per Action or CPA. This means how much you pay Google for your success.
   • For example, if you sell shoes and you pay Google $ 20 per sale, you have a CPA of $ 20. That could be good or bad, but you will have a solid number.
4. Assess whether your CPA is acceptable. If you are satisfied you can start advertising more; if you are not satisfied you can adjust your ads, keywords or budget.