Content

• Steps
• Method 1 of 4: How to Create an Interesting Profile
• Method 2 of 4: How to Build Your Followers
• Method 3 of 4: How to Advertise
• Method 4 of 4: How to Sell Your Photos
• Tips
• Warnings

Instagram is one of the most popular marketing media out there, so just about anyone can create and promote their profile if they follow a set of rules and diligence. To make money, you'll need to create a profile on a specific topic, post quality content regularly, offer collaborations to brands and photo sites, and generate content that people would be willing to pay money for.

Steps

Method 1 of 4: How to Create an Interesting Profile

1. 1 Come up with an original name with meaning. When your profile becomes popular, people will refer to it by its username, so the name should be memorable, understandable, and easy to pronounce.
   • The name should reflect the essence of the profile. If you are an artist, you can leave a derivative on your behalf or a pseudonym.
2. 2 Write an interesting description for your profile. Here you can give a wide variety of information:
   • A short and succinct description of the content, goals and intentions.
   • A link to the site, if you have one.
   • Work email address. Perhaps you should create a separate mailbox for this purpose.
   • Your usernames on other social networks (Twitter, Facebook, VK).
   • Your contact details in messengers.
   • Your PayPal email address if you accept voluntary transfers.
   • Summary. Place your resume on a separate website and include a link to your resume in your profile.
3. 3 Choose a theme for your profile. Unlike a personal profile, in a work account, all pictures must be united by one theme (for example, fitness, food, and so on).
   • Think about what content related to your skills and interests might be needed and interesting by the public.
   • Make sure this content is not prohibited by Instagram policies.
4. 4 Improve the quality of the pictures and descriptions. It is important that all photos are of high quality (you may need to use filters and other editing tools). Place helpful captions under your photos.
   • If the post is advertising, it is worth placing one short sentence in the signature describing how this product makes your life better, and giving a link to the product.
   • The best time to post pictures is from 02:00 to 17:00. Try to publish new posts at this time, taking into account the time zone of the target audience.
   SPECIALIST'S ADVICE

   

   Ramin Ahmari

   
   
   Social media influencer Ramin Ahmari is the CEO and co-founder of FINESSE, a fashion house that uses artificial intelligence and machine learning to analyze social media, predict trends, and avoid overproduction. Prior to founding FINESSE, he worked with influencers on growth and sponsorship issues, and with major brands to implement influencer and marketing strategies, using his data science and artificial intelligence knowledge to work with social media data.

   Ramin Ahmari
   Social media influencer

   When you start growing, always think about what to publish first. You create content, and this should always be your top priority, more important than monetization. Think about what your audience wants to see and publish selectively. Your most important metric is the number of subscribers, and this should never be sacrificed.

   
   
5. 5 Post your notes several times a day. It's important not to overwhelm your subscribers with information. A few quality publications a day will be enough to keep you interested.
   • Try to diversify your content. You should not deviate too much from the main topic, however, you do not need to write about the same thing every day.
6. 6 Read the comments on the posts. Subscribers will directly or indirectly provide you with feedback, and you can use this information to make your profile more interesting to your audience.
   • Of course, following the recommendations of all users will not work. It is better to listen to the opinion of the majority.
7. 7 Be active on Instagram. This way you can not only make your profile more visible, but also increase the attractiveness of your account.
   • Reply to comments regularly. When the number of subscribers reaches a certain number, you will no longer be able to reply to all comments, however, it is important to select at least a few comments and reply to them.
   • Favorite posts and like posts from users and brands you would like to work with. This will make the posts more popular and you can make a name for yourself.
8. 8 Take care of your profiles on other social networks. Links to profiles should be placed in the profile description on Instagram, however, it is important that all these pages contain up-to-date information:
   • Facebook - Create and update a separate page to support your Instagram profile. On Facebook, you will be able to promote your Instagram profile.
   • Twitter - Create a separate Twitter account and repost from Instagram there. It is also important to post unique content there from time to time.
   • You can also start a Tumblr blog, YouTube channel, and Pinterest account.

Method 2 of 4: How to Build Your Followers

1. 1 Decide how many followers you need. The goal should be commensurate with the content of your profile. Big brands tend to partner with profiles that have at least 5,000 followers. SPECIALIST'S ADVICE

   

   Ramin Ahmari

   
   
   Social media influencer Ramin Ahmari is the CEO and co-founder of FINESSE, a fashion house that uses artificial intelligence and machine learning to analyze social media, predict trends, and avoid overproduction. Prior to founding FINESSE, he worked with influencers on growth and sponsorship issues, and with major brands to implement influencer and marketing strategies, using his data science and artificial intelligence knowledge to work with social media data.

   Ramin Ahmari
   Social media influencer

   How many subscribers are you considered an influencer? Ramin Ahmari, Co-Founder and CEO of FINESSE, says: “On Instagram, you are generally considered a micro-influencer if you have more than 10,000 followers. If there are more than a million of them, you are a macroinfluencer. However, there are also different levels between them. If you have up to 100,000 subscribers, you usually get some free products and work as a model from time to time if you find yourself in the right niche. However, real monetization starts with partnerships, which start to appear after 100,000 subscribers. "

2. 2 Use appropriate hashtags. Since you will likely be targeting a specific group of people, you should post hashtags that will be popular with your audience. For example, if you are posting photos from Nepal, use the hashtag #nepal.
   • Use only relevant hashtags, as a set of random hashtags not only annoys subscribers, but can also lead to profile blocking.
3. 3 Like and comment on other profiles. This will make you more visible, and people will want to go to your profile and see what you post. It is best to interact with the users you would like to see in your followers.
   • You can do this with random accounts. This process is time-consuming, but it can attract a certain number of subscribers.
4. 4 Promote your profile on social media. Your Instagram profile already contains links to other social networks. Don't forget to post your Instagram links on these social networks.
   • You just need to add the link to your Facebook or Twitter profile.
5. 5 Engage your audience in the communication process. Ask subscribers to do something or leave feedback. If your messages are able to interest the audience, subscribers will attract new people to you. You can do the following:
   • Arrange give-aways (free distribution of goods and services). Do not forget that subscribers will have to like and / or repost your post to participate.
   • Ask questions. Followers will respond to you, which will fuel interest in your profile.
   • Post content requested by subscribers. If your profile is built primarily on high-quality photos, take photos at the request of subscribers. This will strengthen the connection with the audience.
6. 6 Arrange promotions. Try organizing a prank to attract new people. For a successful promotion, ask people to subscribe to your profile or tag friends in the comments to participate. Follow Instagram's giveaway rules.
7. 7 Listen to your audience. If a request or complaint comes up too often, don't ignore it. Try to make changes that satisfy the majority of your subscribers. Remember, your success depends on the loyalty of your subscribers!

Method 3 of 4: How to Advertise

1. 1 Check if your profile meets advertisers' requirements. You must have a desire to advertise, at least 500 subscribers, and the ability to post material on a regular basis.
   • Many advertisers want you to photograph or photograph others with a product, or showcase the result of a service provided.
2. 2 Follow the brands you are interested in on Instagram. If you need to be noticed by brands, you should be active on their profile. This will help you become familiar with the advertising style of the company, including the presentation of information, the type of content and the nature of the goods and services.
3. 3 Like and comment on brand posts. If you do this often, you will be noticed and the brand will think you can be of service to them.
   • Don't bombard other people's profiles with a bunch of useless comments or questions. Write thoughtfully or ask questions that may be of interest to the firm.
4. 4 Find a middleman. There are websites that help Instagram bloggers find advertisers. Remember, you still need to get the attention of the firm that interests you first.
   • Shareasale. Create an account and agree to work with a specific brand. All users who follow your link to the brand's website will bring you little money.
   • Stylinity. This service is designed for clothing stores. If a user follows your link and makes a purchase in the store, you will receive a percentage of the sale.
5. 5 Reach out to brand representatives via social media. This will make it clear that you are actively using Instagram. You can also contact the advertising department by email.
   • This is another reason why you should include your work email in your profile. If a brand representative wants to contact you, they can use the data in your profile.
6. 6 Be patient. If your profile is active and attracts new subscribers all the time, at some point the brand will want to work with you, even if it is just a small promotion in exchange for a free product. You start from the very beginning, so any advertising experience, even if it doesn't make money, will be beneficial for your future.

Method 4 of 4: How to Sell Your Photos

1. 1 Consider selling your pictures. This path is not for everyone, but in theory anyone with a phone who takes high-resolution pictures can try photographing, editing, and uploading photos to Instagram. Sooner or later you will be able to post something that will interest others.
2. 2 Find an app to sell snapshots. Application users can see your photos and buy them. In addition, they will be interested in your Instagram profile, and this will be useful for future business.
   • Try the Foap app (iPhone and Android). You need to create an account and upload your photos. Users will be able to buy your images and you will receive 50% of the cost.
3. 3 Divide your shots into stock and creative. Stock photos are simple snapshots that companies and websites can use for different advertising purposes. These pictures are worth selling through the app. But it's also worth having more expensive creative photos in stock that you can sell for a higher price through your Instagram. The number of subscribers will play an important role here.
   • Remember, stock photos don't have to be of poor quality. These are photographs that can be used in different situations and for different purposes. More creative work will be unique and targeted to a narrow audience.
4. 4 Watermark creative images. You can upload pictures in lower quality or place watermarks (signature or some piece of text) on them. Remember to keep the originals.
   • If someone wants to buy your picture, you can send the person a bill for payment and a picture without watermarks.
5. 5 Post images with watermarks along with the price. Include the following information in your post:
   • desired value;
   • preferred payment method;
   • picture size;
   • picture resolution;
   • a short description of the photo.
6. 6 Wait for the first purchases. If you have an active audience and post quality images, sooner or later you will start selling them.
   • You can take photos at the request of users. Such pictures can sell for more.

Tips

• You will need a PayPal account to receive payment from various ad apps and brands.
• If you are a photographer, make sure that every photo on Instagram is of high quality. Even one blurry or poorly processed photo can have a huge impact on the audience's perception.
• In some cases, a profile can be sold in order to make money quickly.
• If you are active, post quality content regularly and listen to your subscribers, you will surely be able to promote your profile.
• To make money on Instagram, as well as to promote a service or product, you can attract sponsors.

Warnings

• As with any business, it will take some time to create and monetize your account.
• Please read this Facebook policy before posting any promotional material.