How to become an image consultant

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Content

Steps
Tips
What do you need

Image consultants work with clients to change their appearance, behavior strategy and communication. Professional image consultants offer assistance in the selection of wardrobe, cosmetics, teach communication, subtleties of body language and much more. Depending on where you live, you can offer your services to company executives, politicians, TV presenters, people looking for jobs or busy professionals, housewives, beauty pageants, and anyone looking to gain self-confidence. On the one hand, professional training is not a requirement, however, clients are more willing to entrust themselves to a certified image consultant.Image and style consultants must have the skills of an entrepreneur, understand marketing, and be able to run their own business. How do you become an image consultant?

Steps

1 Gain experience in a large corporation, fashion or entertainment industry. Experience in one of the areas below is indispensable if you are looking to pursue a career as an image consultant.
- Get some marketing work. Image consulting is akin to brand development. After all, the image created by you should express a self-confident person who is able to successfully implement in a social environment.
- Work in fashion. Working as a fashion stylist is one aspect of being an image consultant. Experience as a fashion designer, design assistant, blogger or firm executive will give you the qualifications you need to create a new fashion wardrobe.
- Work in business. Studying at a business school, running your own business, or working for a large corporation or entertainment will develop your professional skills. Explore the specifics of the corporate culture. This knowledge will subsequently be easily applied in any business.
- Work as a recruiter or HR department. This job will help you advise clients looking for work in the future.
2 Join a professional organization such as the International Association of Image Consultants (IACI). You will be able to contact local chapters, get access to trainings, conferences and the consultative database of the organization.
3 Sign up for a training course. You can start with an online course provided by one of the image consulting firms. Then go to the program with obtaining the certificate. Such programs are provided by MAKI and a number of other large organizations. In an industry without a governing body, obtaining a certification will not only increase your professionalism, but also the level of trust in you as a specialist.
4 Find a beginner job or mentor to help you take your first steps. Explore image consultant job offers and offer free jobs to learn the basics of a business. You may want to work geographically elsewhere to avoid competing with a mentor.
5 Decide what target audience you are going to work for and what services to offer. You will need to choose whether to work in the entertainment industry, in large corporations, consulting senior management, or in some other niche in the market. Create your own “recipe for success” for your chosen niche. This will help you position yourself correctly in the market and attract potential customers.
6 Develop a business plan. Any consulting business must be planned at least five years in advance. This will allow you to calculate how much money you need to invest in starting your business, marketing and growth. Submit all documents related to business and consulting to the secretary of the office.
7 Consider starting on a part-time basis. It may take 1-5 years to build a client base that provides you with full-time jobs. At the same time, as long as you do not acquire enough clientele, you can offer your services after work or on weekends.
8 Work closely with beauticians, hair stylists, event planners, real estate companies, fashion designers and other professionals and businesses. Offer their services to your clients on the condition that your partners will do the same.
9 Invest in market promotion. Having a professional website, paper advertisements, and pricing information will present you as a serious professional. Create a selection of success stories and use it in your consultations.
- As your business grows, invest more money in equipment such as video cameras, virtual imaging software, and a variety of materials that customers can take with them and view at home. If you serve a large business area, you will need both materials and skills to deliver effective presentations.

Tips

- MAKI invites you to try your hand at being an image consultant and volunteer for a local recruiting organization. Donate your time to help job seekers find the right clothes, build confidence, and successfully interview.
A free resource at Studio for Image Professionals to help you start your own business.