How to create a job ad

Author: Eric Farmer
Date Of Creation: 6 March 2021
Update Date: 1 July 2024
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How to write a Job Advertisement | Dove Recruitment
Video: How to write a Job Advertisement | Dove Recruitment

Content

Job advertisements are needed in order to attract new employees. Ads of this type are usually placed in the relevant columns of newspapers and print media, as well as on relevant sites on the Internet. Since job advertisements are usually posted in groups in competition with each other, it is important to position them in a way that piques readers' interest and attracts skilled workers to the appropriate positions. To do this, such ads must meet certain requirements. Read this guide to write a job advertisement.

Steps

Method 1 of 1: Create a job advertisement

  1. 1 Start with a headline that grabs attention. Use friendly speech constructs as well as action-oriented verbs. Include job and employer details. For example, the heading "Real estate office requires a secretary" is more advantageous to rewrite as: "An energetic specialist is required to organize, manage and supervise the work in an office that is owned by a suburban real estate firm." "
  2. 2 Provide basic information. Before diving into the details, it's important to provide readers with some basic information about the job offer.
    • Provide the name and location of your company.
    • Indicate the name of the job, as well as some of its features: working day (full / part-time), type of work (permanent / non-permanent), shift (night / day), salary, date of application, date of the first day of work.
    • An example of a suitable entry for a job advertisement might be: “Capital-based ABC is looking for an entry-level professional to work a full night shift on an intermittent basis. The salary is in line with the market standard and is proportionately based on experience. The application must be sent by March 1. The workflow is scheduled to start on April 1st. The term of work is 6 months. "
  3. 3 Summarize how you see your employee.
    • Qualification includes many aspects. These may include programming skills, the ability to handle special equipment, proficiency in certain techniques, and / or an understanding of job-related terminology. For example, your job advertisement may include the following requirements: "Must have basic knowledge of accounting software, understand billing / software terms."
    • List the educational requirements. Job advertisements must include details of college education and / or require specific certifications from courses to apply for a job.
    • Decide what type of experience you want to see in your employees. In addition to seniority, include general employee class requirements.For example, you might write, “A candidate must have at least two years of practical experience in industry. He should also be willing to prove the above experience in areas such as customer service and recruiting. "
  4. 4 Indicate what you offer employees. This will help attract the workforce to you. The following must be specified:
    • List some facts about your company's history and / or reputation. For example, you might include: “Our company has been a recognized leader in providing customized, effective marketing solutions since 1977.”
    • Explain the culture of the company. For example, you can emphasize transparency in management policies, a relaxed office environment, or how important team spirit is to a company.
    • Show the benefits of working for you, such as special opportunities, insurance, retirement benefits (401K), bonuses and incentives.
    • Include an article on equal rights for workers and employers.
  5. 5 End your ad with a call to action.
    • Tell stakeholders how to directly move forward with your application. You may want them to send their CVs by fax or email, or fill out an online application.
    • Please include your name, phone number, email address.

Tips

  • Address the ad reader to "you". This will create the effect of face-to-face communication.
  • If you feel that you need help writing a job advertisement in the relevant newspaper columns, ask the staff of the publication, as they know how to write these types of ads and usually give advice to customers.
  • It is considered good practice to provide resources in your ad that will help readers learn more about your company. This will allow potential candidates to study your requirements in more detail before applying for employment. Also, you do not have to waste time interviewing candidates who are not very suitable for the position. Providing your company's website, as well as links to articles related to manufacturing, will help readers.

Warnings

  • Avoid being overly formal in your job posting. You want to attract readers, and a good way to do this is to use an original and thoughtful tone that reflects your company's face, atmosphere, and culture.