Content

• Steps
• Method 1 of 3: Determine Potential Sponsors
• Method 2 of 3: Get a sponsorship package
• Method 3 of 3: Submitting sponsorship packages
• Tips

The process of obtaining sponsorship for your business, project or event can end in both successful and mutually beneficial cooperation, or complete failure.However, you can significantly increase your chances of success by learning how to correctly identify reliable potential sponsors, write a resume, and send out customized sponsorship packages. Let's start with method 1.

Steps

Method 1 of 3: Determine Potential Sponsors

1. 1 Look for companies that sponsor events and activities similar to yours. Take advantage of the experience of companies that have held similar events before you. If you are looking for a sponsor for a one-off event, such as a race or race, find out who hosted it before you and who sponsored it. This can serve as a good starting point.
   • If your event is sporting, consider partnering with Nike, Adidas, Livestrong and other sport-related companies.
   • If you are hosting a music event or concert, you may want to consider local radio stations, themed media, or other organizations with similar goals.
   • If you're running a food-related event, try contacting major grocery stores or restaurant chains. The game is worth the candle.
2. 2 List potential sponsors. An impressive list is good, but you will not ask every company you know and every business person in a row if they would agree to become sponsors. Your list should contain a listing of real potential sponsors, that is, people or companies that you think will actually consider your offer. Include in the list of prospective sponsors those who have previously funded or supported your events, and those with whom you have personal contact.
3. 3 Analyze every company and every person on your list. Having a lot of information about a potential sponsor will serve you well in the future. Consider how the sponsor will benefit from participating in your project.
4. 4 Try to understand what policies potential sponsors are pursuing. By understanding their business model, goals, and other metrics, you can come up with stronger arguments and develop a step-by-step sponsorship strategy.
   • In this situation, it is better to rely on local companies than on large corporations such as Nike. While Nike may be able to fund your project, Nike receives hundreds of sponsorship requests every week. What about a local radio station or a sports shop? Certainly less. And if your target audiences at least partially coincide, then participation in your event can promise additional profit for them.
   • Try to get potential sponsors to compete with each other. If a sporting goods store in the western area of ​​the city has shown interest in your event, be sure to mention it in your conversation with the store in the eastern area. Both will take the hint.

Method 2 of 3: Get a sponsorship package

1. 1 Create a resume. A sponsorship package always starts with a resume or a statement of the objectives of your event seeking sponsorship. Its approximate length: from 250 to 300 words, describing in detail what the sponsor will finance, why you are using his services, and what benefits the sponsor can get from participating in the project.
   • Remember that it depends on your resume whether the sponsor will study the documents further, so it should not be template. Personalize it, make the sponsor feel like you've really taken the time to research their company. It will also demonstrate to the potential sponsor that you are serious about future collaboration and that you will deliver on all your promises.
   • Don't forget to thank your sponsor for taking the time to study your proposal. Use a friendly yet professional working tone in your letter that reflects your professionalism and seriousness.
2. 2 Develop multiple levels of sponsorship. If you haven't taken care of this yet, then make a budget and decide what you want to get from sponsors. Create several “tiers” that potential partners can agree to and explain what each implies and why you need sponsors for each.
   • Explain to the sponsor why he needs all this. Conquer your sponsor with the knowledge you have about their business model, target audience and goals. Explain how the sponsor will benefit from participating in your event. Strong press coverage of your event and other advertising opportunities may be argued.
3. 3 Include a call to action on your resume. It can be in the form of a form to be filled out and sent to you, or simply contact information asking you to be contacted for further discussion.
   • Make sure the sponsor needs to take some action to continue the collaboration. Keep the ball in his half of the field. At the same time, the simpler the given action, the more likely it will be that you will be told "yes".
4. 4 Write to the point. Remember that you are talking to marketers, entrepreneurs, and business people, not PhDs. You shouldn't use high syllables and sophisticated phrases to look smart. Argument, highlight the benefits, and stop there. Everything should be short and clear.

Method 3 of 3: Submitting sponsorship packages

1. 1 Don't take a haphazard approach. It is very easy to send out as many packages as possible to as many potential sponsors as possible using a primitive mailing list, the goal of which is to maximize the number of final recipients. But this is not true. Be smart and only send packages to companies you really expect to work with.
2. 2 Send personalized sponsorship packages to potential sponsors on your list. Personalize every document, all correspondence and every email you send. If you are too lazy to do even this, then your project will almost certainly never receive adequate funding.
3. 3 Be sure to call back. Wait a few days and call everyone you sent your sponsorship packages to. Find out if they received the documents. Ask if they have any questions. Make sure they know how to contact you if they make a positive decision.
4. 4 Use an individual approach to each potential sponsor. If one company is willing to give you $ 10,000, and another is only a few hundred bucks, how do you reflect this in your communication with them? And the difference should be noticeable and quite significant, starting with how you present their activities to the public, and ending with how you talk to them on the phone. Generosity should be encouraged and hooked at the same time.

Tips

• Start identifying with potential sponsors now. Perhaps then you will have to act in time pressure. The more time you have to find sponsors, the better. Ideally, it takes three to four months to attract sponsorship funding.