Content

• Steps
• Method 1 of 3: Create Great Content
• Method 2 of 3: Use an elegant design
• Method 3 of 3: Optimize Your Site for Search Engines
• Tips
• Warnings
• Additional articles

Nowadays, everyone seems to have their own website.So finding ways to stand out from the crowd is essential! Use these helpful content, design, and search engine optimization (SEO) tips to build a popular website.

Steps

Method 1 of 3: Create Great Content

1. 1 Pick a topic that you know a lot about. Even if you take risks, focus on what you are passionate about. In fact, the Internet is a great place for a content niche precisely because your potential audience is global, not local. This increases your chances of connecting with people who need what you can offer them. Only by creating a site specific to you and in accordance with your experience, you will be able to offer what no one else can do.
2. 2 Upload the information to the site initially. Whether you're selling a product, or offering training, a blog for fun, don't make the mistake of putting your site online before it has enough content. Even if your initial content is stellar, visitors who have no reason to linger on are likely to be less likely to come back later or recommend your site to their friends.
3. 3 Focus on quality over quantity. One of the disadvantages of the Internet is that it is jam-packed with entertainment and encourages shallow reading. If your site is irrelevant, people will browse quickly and move on. On top of that, because the Internet "feels" anonymous, people are quick to lash out at inaccuracies, typos, and errors that can sink your site and kill your morale. Be sure to fill your site with content that people can't find anywhere else, even if that means you'll have less of it.
4. 4 4 Add content to your site regularly. While you should have a good chunk of content available when you first go online, don't use everything you have right away. For your visitors will get tired of waiting and they will move on. Ideally, you should have starter content ready, have additional content in reserve to publish on a schedule (for example, every Thursday), and be prepared to regularly create new content as soon as you get up to speed.
   • You should never consider your site "complete"; if you want to stay afloat, treat it as a "living" document that will change over time.
   • Consider connecting a feed (RSS, Atom, etc.) so users can subscribe to updates.

Method 2 of 3: Use an elegant design

1. 1 Keep your site easy on the eyes. Even if your site has a lot of text, it should be visually appealing so people don't make hasty judgments about quality. If you don't have enough design skills, show the site one more time to a friend with artistic talent, ask an older relative if they find the site easy to navigate, or consider hiring a designer to work on its overall structure.
2. 2 Keep it simple. Simplify each page so people don't get disoriented or frustrated. Avoid using complex fonts, lots of colors, or unnecessary graphics that slow down page load times (or make people think they are viewing a PowerPoint super presentation).
3. 3 Stick to a general theme. Use the same banner at the top (and bottom, if available) of every page so people can easily navigate the site. Tie all your pages together to a color scheme so people don't think they are mysteriously moving somewhere else with every click. Be consistent when using a font (no more than three fonts) by making all headings the same size section, all subsection headings a different size, etc.
4. 4 Use a space. If you're worried that the space bar will chase visitors away, just look at any Google page. The space bar helps the page look clean and concise, not to mention it makes navigation much easier.
5. 5 Use short paragraphs. Nobody wants to deal with the "obstacle" in the form of a heap of solid text.

Method 3 of 3: Optimize Your Site for Search Engines

1. 1 Use keywords. Keywords enable you to capitalize on internet trends, attract visitors, and raise your page's rank in search results. Good places to include keywords include titles, URLs (multiple words should be separated by dashes, eg "Make-your-site-popular") and meta tags.
   • Use tags and keywords correctly. If the search engines determine that you are trying to manipulate your site's rankings with tags and keywords where they don't actually apply, it will negatively impact your performance. (This also applies to your visitors, especially good ones).
2. 2 Create inbound links. The old-fashioned way of doing this is through link exchanges, that is, asking someone else to follow the link if they link to you. While it can still be very useful when the two sites have enough reason to be linked, another approach is to publish articles on other sites that link back to yours. These articles should be informative, touching, and of high quality. First of all, they should not look like link spam, clearly distinguishable from other input information.
   • If you are a great writer, you can do it yourself, but otherwise you should hire someone else to write the articles. Guest blogs, for example, are a good way to do this.
3. 3 Update your content. In addition to making visitors more likely to return again, it allows search engines to explore your page without being abandoned or irrelevant.
4. 4 Use a friendly domain name. If your domain name is complicated, difficult to read, or incomprehensible, it won't attract the visitors you deserve. Of course, the best domain names come at a steep price, so you'll have to find a balance between the required domain name performance and your budget. Read on for these additional tips on Choosing and Buying a Cheap Domain Name.
5. 5 Read How to Build a Website for SEO for more guidance.

Tips

• Add your website URL to your email signature. This way, all outgoing emails will include your website's web address. Add the URL to your Facebook, Myspace, etc.

Warnings

• Do not post copyrighted material. Copyright infringement is strictly enforced.
• People hate spam. Placing links to your material everywhere, especially where it has nothing to do with it, will have a negative impact on the performance of your site.
• Search engine optimization (SEO) is more an art than a science, especially since Google's page ranking algorithms are kept tightly under wraps.

Additional articles

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